I had a $68,000 launch a few years ago.
By every external measure, it was a win… but, I had been running weeks of live sales calls, constant DMs going back and forth, and working overtime to convince hesitant clients into a decision… The numbers came in, the launch closed, and I celebrated the money…
And it almost broke me.
Then I had my daughter, Maeve, less than a year after that "successful" launch… and suddenly, the way I had been building everything in my business stopped making sense.
I couldn't spend hours in back-and-forth conversations trying to pull people into being ready… I couldn't build a business that only worked if I was constantly "on"... I couldn't keep convincing people into a yes and then carrying that same energy once they got inside…
When you sell by convincing, you attract people who need to be convinced. You bring in people who are looking for a savior… who put you on a pedestal… who want someone to pull them across the finish line… and they often become clients who need the same thing throughout the work.
That was the real shift… I learned real discernment.
And I took massive responsibility for how my "sales tactics" up to that point had been recreating and perpetuating the problem of keeping people disconnected from themselves on a much deeper level.
After the awakening I went through when I became a mother, I could no longer stand behind anything that I'd previously created…
So I went through a period of massive unlearning… and relearning…
…And then I rebuilt everything.
I changed how I sell, who I attract, and what I trust as the signal that an offer is actually ready to launch… I stopped building around fake urgency, performance, and overextension… and started building around resonance, energetics, regulation, proof, structure, and sustainability.
That became the spine of this course.
Now my sales feel like a rhythm, and that's what I'm bringing to you.